PK #54 - Penn Holderness and Mike Mills
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Promokitchen has been privileged to serve up some significant dishes for the PK community including celebrated authors Seth Godin and Dan Pink, and in that spirit of culinary art and haut cuisine, we're serving what just might be the most delectable conversation yet, an episode featuring the geniuses behind two of the most successful Christmas viral videos of the 2013 season: the WestJet Christmas Miracle video and Christmas Jammies. Penn Holderness is the Managing Partner and Creative Director at Greenroom Communications, a video production company that tells powerful stories through professionally produced videos and digital marketing, 14MM people have watched his Christmas Jammies video. Mike Mills is a co-founder and the executive producer at Studio M, the award winning video production company behind the WestJet Christmas Miracle video which took the world by storm, racking up 35 MM views in a few short months.
Join Mike and Penn and chef's Mark Graham and Danny Rosin as they discuss: how to tell great stories, the elusive formula for making a viral video, the connection between being a good storyteller and a great salesperson and how to create video on a shoestring budget.
[powerpress]
