PK #21 - The Distributor's DNA: Janie Gaunce, Grapevine Designs
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Janie Gaunce, President and CEO of Grapevine Designs joins us to talk about the unique DNA of Grapevine, how she got started and where Grapevine stands today as a promotional marketing agency, the conversation in this podcast includes:
- Getting noticed by prospects (the wow! factor)
- How to develop compelling differentiation for your brand
- Branding (or rebranding) for success
- Recovering from set-backs and advice for those getting started
The PK Podcast is a weekly conversation hosted by Mark Graham and Bobby Lehew featuring guest suppliers, distributors and service providers discussing opportunities, challenges and insights into the promotional products business. The purpose of the podcast is to to bring the conversation we are already having at shows and restaurants to a public forum where we can all listen and learn. As a continued commitment to mentor those new in the industry, the podcast will feature a broad spectrum of topics. If you wish to participate in the podcast, please read our editorial guidelines then fill out our form and we’ll be in touch!