PK #2 - SWAG: What's in a Name?
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This week's episode features Brad White, Mark Graham and Bobby Lehew discussing the use of the term 'SWAG' and, more importantly, what this term means to the markets we serve and the impact of this term on our industry at large. Discussed in this episode: Four-Letter Words from Kyle Richardson of Promo Marketing featured on Connections, the blog of Paul Bellantone, PPAI
The PK Podcast is a weekly conversation hosted by Mark Graham and Bobby Lehew featuring guest suppliers, distributors and service providers discussing opportunities, challenges and insights into the promotional products business. The purpose of the podcast is to to bring the conversation we are already having at shows and restaurants to a public forum where we can all listen and learn. As a continued commitment to mentor those new in the industry, the podcast will feature a broad spectrum of topics. If you wish to participate in the podcast, please read our editorial guidelines then fill out our form and we’ll be in touch!
To listen on this website, click the small gray ‘play’ button: