PK #11 - Sales and the New Hybrid Sales Rep
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Bobby Lehew and Mark Graham chat with notable chef, Roger Burnett (National Director of Branded Merchandise for Workflow One) on the ever changing topic of sales and business development. One of our richest conversations to date, the sales conversation in this podcast includes:
- The death of the cold call? (outbound vs. inbound marketing)
- The new hybrid sales rep (marketer + sales rep)
- Digital tools, social channels and how to use them in the sales/marketing mix
- Is the relationship sale dead?
- The challenge and opportunity of cross-selling
- Connecting vs. Networking
The PK Podcast is a weekly conversation hosted by Mark Graham and Bobby Lehew featuring guest suppliers, distributors and service providers discussing opportunities, challenges and insights into the promotional products business. The purpose of the podcast is to to bring the conversation we are already having at shows and restaurants to a public forum where we can all listen and learn. As a continued commitment to mentor those new in the industry, the podcast will feature a broad spectrum of topics. If you wish to participate in the podcast, please read our editorial guidelines then fill out our form and we’ll be in touch!