Chef Led Education Sessions - PPAI Expo
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Looking to catch some killer education sessions at Expo? Check out what the chefs at PromoKitchen have cookin'!
Sessions below arranged by day/time.
Emerging Technology Trends
with Dale Denham, MAS+
The rapid advances in technology can be a competitive advantage if you are ready to take advantage of the changes. Understanding technology trends can help you create your success by allowing you to identify tools before your competition. In order to identify the best way to move forward, you must understand emerging trends that are relevant to you personally and professionally. Be better positioned to understand opportunities and create a plan for your business to take advantage of future opportunities.
Track: Technology
Where: Lagoon J, Level 2
When: Monday 1/9/2017 from 8:00 AM to 9:00 AM
The Lessons Of 100%: Strategies To Reduce Friction To Sell More
with Bill Petrie
In our continually evolving marketplace, clients are seeking sales experiences that are as frictionless as possible. It’s about going beyond the “big things” all distributors do well: source, decorate, deliver, and invoice for merchandise. To truly stand out and reduce client friction in an Amazon world, it’s the seemingly little areas where it’s critical to give 100 percent. In this session, Bill Petrie will outline easily implemented, tactical actions that can be taken immediately to create an experience clients will gladly pay for again and again.
Track: Strategies & Solutions
Where: Breakers L, Level 2
When: Monday 1/9/2017 from 8:00 AM to 9:00 AM
PromoKitchen Presents: Salt And Pepper LIVE!
with Bill Petrie, Kirby Hasseman
Bill Petrie and Kirby Hasseman will discuss relevant industry topics to present differing views in an educational environment. Utilizing the debate structure similar to politicians, Petrie and Hasseman will share their thoughts on a variety of issues that affect both suppliers and distributors, and will take questions from the audience.
Track: Marketing & Advertising
Where: Breakers L, Level 2
When: Monday 1/9/2017 from 9:20 AM to 10:20 AM
Hybrid Selling: How To Succeed As Online Business Grows
with Dale Denham, MAS+
Customer shopping expectations are racing ahead at light speed. We are at the point where buying online is often simpler and preferred over talking with a person. When that happens, new value is created, and a new buying preferences are formed. In this session, you will learn how to leverage your relationships, while participating in the burgeoning online channel. We’ll dig into how a great web experience enhances customer relationships – and drives more sales. You will leave with actionable information to help you create your own strategy for hybrid selling.
Track: Sales & Service
Where: Lagoon J, Level 2
When: Monday 1/9/2017 from 9:20 AM to 10:20 AM
Microsoft Office: Online vs Google Apps: Hands-On With Online Productivity Software
with Jon Norris
Microsoft and Google both have competing cloud-based worksheets, word editors and online storage that can help you manage your productivity needs. This hands-on session dives into a cost comparison, functionality, and how to integrate online storage (Drive and One Drive) into the workflow process for promotional products professionals.
Track: Technology
Where: Lagoon F, Level 2
When: Monday 1/9/2017 from 10:40 AM to 11:40 AM
Using Promo To Sell Promo
with Charity Gibson
We say that promotional products are the most effective tool in the marketing tool box, yet as professionals in the industry we use cold calls etc. to market our own businesses. If we tout that what we do provides marketers the best bang for the buck, then we need to work on having our businesses be our best case studies! In this session, attendees will walk through how to define your target audience, picking the best self-promo for your business, and how to measure success.
Track: Marketing & Advertising
Where: Lagoon A, Level 2
When: Monday 1/9/2017 from 10:40 AM to 11:40 AM
Best of 2016-PromoKitchen Presents: How To Compete In an amazon® World
with Mark Graham, Danny Rosin
A massive shift toward online selling is disrupting how end buyers are purchasing promotional products. The specter of Amazon® looms large in our industry, as it hassinglehandedly changed customers’ expectations about buying online. Today, the online segment is the fastest growing space in the industry and it’s challenging many traditional business models. This session is designed to help distributors rethink their business models in an age when buying online is the rule rather than the exception. Presenters will share what they have learned when it comes to earning—and retaining—customers in this digital age. This isn’t a presentation on how to create an e-commerce site, but rather how to create an organization that makes itself relevant and continues to meet the expectations of customers when the competition is only a click away.
Track: Industry Essentials
Where: Lagoon J, Level 2
When: Monday 1/9/2017 from 1:30 PM to 2:30 PM
Keynote Luncheon: Mark Graham In Conversation With Norm Hullinger - A Look Inside The Industry's First Billion Dollar Company
with Mark Graham, Norm Hullinger
In this special fireside chat, Mark Graham (commonsku, PromoKitchen, RIGHTSLEEVE) will sit down with Norm Hullinger (CEO, alphabroder) to uncover the ups and downs of running the industry's largest company. We'll explore themes as wide ranging as the state of the apparel sector, industry consolidation, how Alibaba and Amazon are changing how we buy wearables as well as Norm's rituals and routines for managing an organization that spans the globe with thousands of partners and employees. This is the first time Norm has spoken publicly about these issues. The format will be real and honest. Mark will ask a range of questions that will get at what's really at stake for our industry as seen through the eyes of one of the most influential companies in our industry today.
Track: Strategies & Solutions
Where: Mandalay Bay Ballroom J, Level 2
When: Tuesday 1/10/2017 from 11:45 AM to 1:15 PM
Podcasting 101
with Mark Graham
In today’s busy media landscape, podcasting has emerged as one of the most dynamic ways to capture your customer's attention. Previously the domain of expensive production studios, podcasts can now be recorded with simple software tools and published to the Internet within hours. In this session, Mark Graham will show you why podcasts are such an effective communication tool, how to craft a great interview, how to land a high-profile guest, and how to produce and record your very own podcast. Mark Graham has hosted the popular PromoKitchen podcast since its founding in 2011. He is also the host of the commonsku podcast, skucast.
Track: Marketing & Advertising
Where: Lagoon J, Level 2
When: Tuesday 1/10/2017 from 3:30 PM to 4:30 PM
Breaking The e-Commerce Code To Sell Promotional Products Online
with Patrick Black, CAS
Selling promotional products online can lead to many roadblocks, heavy online competition, high costs and many other unknowns if not approached correctly. Learn the secrets behind successfully selling promotional products online. In this session, many myths about selling online will be debunked. Several of the common complications will also be revealed to help you avoid costly mistakes and get you on an accelerated e-commerce path to success.
Track: Sales & Service
Where: Lagoon H, Level 2
When: Tuesday 1/10/2017 from 3:30 PM to 4:30 PM
Putting The Social In Your Media
with Bill Petrie, Kirby Hasseman
Every company, every brand and every person is a media company, but very few act like it. Just as media company creates a wide variety of programming to reach different target audiences, promotional products professionals need to leverage different media types to reach a high level of engagement. From content marketing to video to blogging, this session will teach you how to leverage your unique voice to create meaningful media content that moves your target audience.
Track: Marketing & Advertising
Where: Breakers F, Level 2
When: Wednesday 1/11/2017 from 9:00 AM to 10:00 AM