Each Wednesday at 3:00 PM EST, PromoKitchen hosts a new #promochat on Twitter. All industry professionals are invited to participate. Each week brings a new topic that is relevant to improving the promotional products industry. Tune in at Twitter.com/PromoKitchen.

Some things you just can’t measure with just dollars and cents. What emotion do you want to evoke with your promo? Think about that, and it will get you on the path to creating real recall ROI.

This week, PK Chefs Kate Plummer from Clearmount and Bill Petrie of PromoCorner talk about experiential marketing. How do you create an experience that your audience talks about and remembers for days, weeks, or even months after the event?

Thanks to our friends at Maple Ridge Farms for supporting our Deep Dive video interviews!

We hope to see you next Wednesday on Twitter - join us at 12PM Pacific/3PM Eastern on the @PromoKitchen Twitter page. Search for the #PromoChat hashtag and filter by "latest" to see the most recent tweets.