Each Wednesday at 3:00 PM EST, PromoKitchen hosts a new #promochat on Twitter. All industry professionals are invited to participate. Each week brings a new topic that is relevant to improving the promotional products industry. Tune in at Twitter.com/PromoKitchen.

In this week's Deep Dive, PK Chef Kate Plummer of Clearmount chats with Rich Patterson from Patterson Brands about doing self-promo right, how to think creatively about retail trends, and leading change by being innovative.

Thanks to our friends at Maple Ridge Farms for supporting our Deep Dive video interviews!

We hope to see you next Wednesday on Twitter - join us at 12PM Pacific/3PM Eastern on the @PromoKitchen Twitter page. Search for the #PromoChat hashtag and filter by "latest" to see the most recent tweets.