Chef Kate Plummer sits down with Melissa Newman, social media manager of ASI to talk about what makes good content, how it can help you grow and why staying the same is dangerous!

Thanks to our friends at Maple Ridge Farms for supporting our Deep Dive video interviews!

We hope to see you next Wednesday on Twitter - join us at 12PM Pacific/3PM Eastern on the @PromoKitchen Twitter page. Search for the #PromoChat hashtag and filter by "latest" to see the most recent tweets.