Chef Kate Plummer sits down with Roger Burnett of Social Good Promotions and PromoCares to discuss what makes a good cause marketing campaign, how to lead with good and how PromoCares has evolved over the years.

Thanks to our friends at Maple Ridge Farms for supporting our Deep Dive video interviews!

We hope to see you next Wednesday on Twitter - join us at 12PM Pacific/3PM Eastern on the @PromoKitchen Twitter page. Search for the #PromoChat hashtag and filter by "latest" to see the most recent tweets.