In this podcast Kate Plummer and Johanna Gottlieb talk to Michele Bell and Jake Krolick from ASI. For the first time, this year’s Counselor Awards ceremony was held virtually. They discuss the planning and behind the scenes magic that helped make this event a success.

Michele Bell is a Vice President at ASI, overseeing the Editorial, Special Events & Education teams. With more than 30 years of journalism experience, she's been with ASI for 23 years and is the recipient of multiple Neal Awards, known as the Pulitzer Prize of business journalism. Michele also covers the overseas promo markets extensively, attending shows around the world to profile for ASI’s content platforms.

Jake Krolick is ASI's executive creative director. He's been with ASI for 13 years, and was previously ASI's digital marketing manager. A born communicator with a deep love for the art and craft of advertising, Jake has extensive experience in video and new media and helped ASI launch a successful video program. Outside of his role at ASI, he has had extensive experience working in the music industry doing photography, video and creative promotion for bands and venues across the U.S.