4 million shirts per week! Mark Seymour is the CSO (Chief Shirt Officer) at leading designer & blank apparel supplier, Next Level Apparel. In this PK Apparel episode, chefs Mark Graham & Jay Busselle talk with Mark about some of the secret ingredients they use to make Next Level Apparel a successful international brand that makes about 4 million shirts a week. Mark refers to promotional product companies and apparel decorators as t-shirt sommeliers. It gets a little spicy in the kitchen when he talks about how they balance selling direct and selling through wholesale distributors.  Find out how Next Level became the official t-shirt of South by Southwest and why they have live print activations at SXSW. Mark claims part of the success at Next Level comes from listening to apparel decorators and continually developing a better product and print surface.