In this episode, Jay Busselle (Equipment Zone) and Mark Graham (commonsku) sit down with Mark Stephenson, Marketing Director for ColDesi and one of the co-hosts of the popular podcast Custom Apparel Startups. In this episode, Jay and Mark explore why a distributor might bring decoration in house, and what pitfalls to avoid when going down this path.

We also discuss the concept of a “Maker vs a Marketer” which broadly describes the difference between the sales and marketing culture of the promotional products industry vs the manufacturing and production mindset of the apparel decorating industry. How those cultures and mindsets come together is the focus of this podcast.