In this episode, PK chefs Mark Graham and Eric Granata take a look at the cannabis industry and some of the branding and promotional products opportunities within this new and growing sector. To help us wrap our heads around this space, we spoke with Robert Sidwell, Owner & Principal Designer at Indica Creative, a cannabis branding agency based in Oklahoma City. Indica focuses on logo development and brand strategy specifically for the cannabis sector. He is a graduate of the University of Oklahoma where he studied visual communication and has also spent 6 years in the design field.