Mark Graham recently stumbled across a great blog post written by the owner of a South African ad agency. His name was Mike Stopforth. He loved the post so much that he tracked him down in Johannesburg for an interview.

Mike is the CEO of Cerebra, an ad agency based on South Africa and one of the most of original and creative minds in the business. Cerebra  specializes in social media and social business consulting, education, and implementation for corporate brands. In 2013 WPP acquired a majority stake in the company.

In 2014, Mike published

#BrandSchizo

– a business book designed to help brands navigate the opportunities and challenges of the social era of business.

When he’s not working, Mike is golfing, drumming, fishing, running, cycling, swimming or spending time with family and friends.

Take 42 minutes and 2 seconds of your day to join chefs Mark Graham and

Larry Cohen

in a brilliant conversation about differentiation, shifting focus from acquisition to retention, and a whole lot more.