Roni Wright , Vice President at The Book Company, is one of the most respected individuals in our profession. A 2013 recipient of PPAI's distinguished Woman of Achievement award  (and, in our opinion, one of the nicest colleagues in the business) Roni sits down with chefs Brad White and Mark Graham to pull back the curtain on what it truly means rise to the ranks of power broker while remaining humble, approachable, and helpful. Tips in this podcast include: getting outside of your comfort zone, the power of positive thinking, advice on networking, what it's like to be a female professional in the industry, how to get started in the business when you know no one (and you're shy!), plus, how to sell books in an Amazonian world. A lifetime of professional advice summed up in a nice convo over coffee. Grab a cup and join us!

This conversation was sponsored by our friends at Essent. As the leading provider of business management and commerce solutions in the promotional products industry, Essent makes managing a promotional products business easier.