Paul Kiewiet, coach, trainer, highly respected industry mentor and current Executive Director of MiPPA joins us to discuss his success journey in our profession plus share his critical thinking on how to develop a more "need creation" versus a "need fulfillment" model of business, how to charge for services, how to get in front of the sale to command higher margins and more! The PK Podcast is a bimonthly conversation featuring guest suppliers, distributors and service providers discussing opportunities, challenges and insights into the promotional products business. The purpose of the podcast is to to bring the conversation we are already having at shows and restaurants to a public forum where we can all listen and learn. As a continued commitment to mentor those new in the industry, the podcast will feature a broad spectrum of topics. If you wish to participate in the podcast, please read our editorial guidelines then fill out our form and we’ll be in touch!