Tim Andrews with the Advertising Specialty Institute sits down with us in Naples, FL at the ASI Power Summit to discuss the editorial business, content marketing, important inefficiencies in the industry and an outlook into where our industry is heading. Articles discussed in this podcast include the new 2012 Global Advertising Specialties Impressions Study and Content is the New Cold Call. The PK Podcast is a weekly conversation featuring guest suppliers, distributors and service providers discussing opportunities, challenges and insights into the promotional products business. The purpose of the podcast is to to bring the conversation we are already having at shows and restaurants to a public forum where we can all listen and learn. As a continued commitment to mentor those new in the industry, the podcast will feature a broad spectrum of topics. If you wish to participate in the podcast, please read our editorial guidelines then fill out our form and we’ll be in touch!