Continuing our series 'Tech Meets Promo', in this episode we chat with Dale Denham, Chief Information Officer at Geiger. During this podcast, we discuss the complexities of ecommerce and the promotional products business and how this relates to both suppliers and distributors when setting up ecommerce options, plus:

• How important ecommerce will be five years from now
• The complexities of ecommerce and accurate data in regards to pricing
• How to make both relationship selling and online selling work
• Advice for distributors, large or small, when choosing technology products and making them work for you

The PK Podcast is a weekly conversation hosted by Mark Graham and Bobby Lehew featuring guest suppliers, distributors and service providers discussing opportunities, challenges and insights into the promotional products business. The purpose of the podcast is to to bring the conversation we are already having at shows and restaurants to a public forum where we can all listen and learn. As a continued commitment to mentor those new in the industry, the podcast will feature a broad spectrum of topics. If you wish to participate in the podcast, please read our editorial guidelines then fill out our form and we’ll be in touch!