In this third episode of the PromoKitchen Podcast Mentorship Series, Jay Busselle connects with Ashley Colautti and Bill Petrie about their experience with the PK Mentorship Program. They discuss the pairing, what worked for them and what didn’t, and what a good mentorship relationship looks like.

Ashley Colautti - After 15 years in this industry, Ashley is still here and more excited about it than ever. She's always been a creative person, starting her career as a graphic designer. She doesn't "sell" she helps clients solve problems and tell captivating stories. This industry is all about fun and joy! She learned a lot working as a distributor in Toronto, figuring things out as she went. When you can sell anything to anyone it can be hard to zero in and create a strategy. Ashley became a huge fan of commonsku, which led her to a career with them for 3 years, being immersed in that environment is like getting a master's degree in promo. Now, Ashley is Director of New Markets at Spector & Co, a long-time favorite supplier of hers. She works with some of her best friends in the industry and takes her love for design, technology, and merchandise to the next level. Ashley is a sous chef on the PromoKitchen board, on the education committee for PPAI and a volunteer with Brand Chain.

Bill Petrie is a featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. 

Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current President for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill was recently elected to the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.