In this episode Kate Plummer, Clearmount and Johanna Gottlieb, Axis Promotions chat with Juan Martinez, Director of Innovation and Branding Strategy at Spector & Co. We talk about what it means to be behind innovation at Spector and about highlighting the creative in our industry.

Juan has been involved in the promotional Product industry for over 25 years. During the past 20, he has been employed by Spector & Co. His proven track record includes skill and experience in diverse branding methods, technology research and development, product flow analysis, methodology implementation and staff management.

His background includes an Industrial Design University degree that he applied on the automotive industry as a start up drafting and engineering position back in Guadalajara, Mexico; Once in Canada and during his 26 years of residence, he has been very active within the promotional product industry , most recently as part of the operations of Spector & Co.

Through all those years, he has been in charge of factory operations of a 200+ people team through 10 direct reports over 3 shifts as well as 2 major building layout reconfigurations. Leading the research and development department over the past 3 years, extensive improvements and new developments to branding methods and peripheral procedures have been put in place.

Most recently as Director of Innovation and Branding Strategy, he has actively continued to apply his hands on experience and career background to the extensive technology development efforts and new branding technology of Spector & Co. He is an energetic, enthusiastic individual that is success driven and passionate about what he does.