In this episode we talk with Wil Cormier from Staples Promotional Products about how to look for new talent and how to foster it. Wil breaks down why internships matter for the diversity and success of the promotional products industry. He also talks about how he uses mentorship for successful team building and how to work with a cross country team.

About Wil Cormier:
I’ve worked in the industry for 19 years and have held the following positions while working from St. Louis, MO initially and then moving to Houston, TX
Merchandising Assistant (St. Louis), Merchandiser, Sr. Merchandiser, Merchandising Manager (Houston), Sales Account Manager, Strategic Sales Account Manager.

My focus is to put all of my customers at ease with my team to give them the easiest and best possible solutions to their brand merchandising needs. Offering a full cache of services from ideation to fulfillment & delivery is our way of producing the most important deliverable in our industry - TRUST.

I'm a proven sales leader in my organization with perennial sales of upwards of $10M for the last 9 years while winning Sales Excellence and Best Performance awards multiple years therein. Working currently with key accounts at Waste Management, Royal Dutch Shell (US), Sysco Foods, and Sunnova Energy. I utilize my ability to connect with people and actively listen to their needs to drive collaboration toward their best solutions and reliance on my expertise.

Customer satisfaction is but one of my many passions and motivations. I'm also an ordained minister and enjoy volunteering time, treasure, and talents to teaching and inspiring others through the history and wisdom inherent in the Bible. I'm open to all positions and worldviews for healthy dialogue as we all seek to find understanding, enlightenment, and serenity in our own existence.

I'm an avid reader and have a broad, eclectic taste in literature while dabbling in the culinary extra-curricular, as I come from a family line of Creole/Cajun chefs and restauranteurs. I love music, but especially classics from the 1960s-90s. I'm also a proud member of Alpha Phi Alpha Fraternity, Incorporated for 25 years. I'm a devoted husband, a father of four, and a grandfather of one.