Storytelling is the magic by which we attract, engage, and move people: prospects, buyers, employees, colleagues. Behind every successful business, there is always a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers. In this session, we'll explore multiple methods for creating a compelling narrative that (no matter who you are and no matter what you sell) moves your audience. You’ll learn how to:

• Unpack an ordinary transaction or service and turn it into a compelling story

• Learn the 5 Critical Elements missing in most brand stories

• Use the power of perspective to shape the same story through multiple viewpoints

• Shape your company store into a narrative that is compelling and authentic

Join us on November 17th as we welcome former chef Bobby Lehew, Chief Content Office at commonsku, back in the kitchen for a unique, interactive educational experience unlike any we’ve done before. This 30-minute interview-style education session will be followed by a 30-minute workshop, giving you the opportunity to translate the presentation into real-life opportunities for you and your business.

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