JOHANNA
GOTTLIEB

Johanna, a New Yorker at heart, lives in Chicago with her husband (who she met through work) and proudest accomplishments, her daughters, Olivia Bella and Lola Grace. Her mom was born in Cuba and her dad was born in Argentina so she grew up learning English and Spanish at the same time. Johanna, known as Jo, loves working out, family time, and practicing gratitude and a positive mindset daily. Her unwavering belief in the importance of connections and work ethic have helped mold her career into a love of hers, as well.

Over 15 years ago, Johanna began at Axis, an award-winning promotional products agency, as an associate account manager. With her enthusiastic, fun-loving attitude and in-depth understanding of
account management, she rose to her current role as VP of Sales, Midwest. Her impressive work ethic and love of her industry have opened the doors to key roles in many projects, such as new business
development at Axis and opening and heading the Axis Chicago office. Named to Advertising Specialty Institute’s “Hot List” in 2017, Johanna’s optimistic worldview and love of her work earned her the
identifier of, “who we all want as the spokesperson for the promo industry”.

Despite her incredibly busy, rewarding work at Axis, Johanna makes time to chair two teams that are important to her values: PromoKitchen (2019) and the PPAI (Promotional Products Association International) Diversity, Equity, and Inclusion Task Force (2021). Johanna is involved in speaking engagements nationwide to discuss two topics near to her heart: best business practices and diversity, equity, and inclusion in the workplace. Her passion for promotional products and persistence for excellence have created genuinely fulfilling career opportunities for years with no sign of slowing down in the future.

Favorite promotional product: So many! I love the Wedge from Toddy gear (desktop phone holder and screen cleaner) and I love apparel. I believe there is so much power in holding a pen with a great imprint. Promos can be large or small, expensive or inexpensive. If done the right way they can have a great impact for a brand. I think packaging is SO important these days. You can really make a project pop with amazing packaging. You can make a gift an entire experience with packaging and details.

Favorite musical artist: Too many to name. Love me some Bruuuuccccceeeeee, the Beatles, the list goes on.

Favorite work attire:  Boho chic. Comfort is a must but so are great shoes and a killer handbag.

Year started in the promotional industry: 2006

Profession before the promotional industry: Working at an Osteopathic Medical school teaching medical students how to work with patients through a standardized robotics lab.

Things I love: Seeing the world through my children's eyes, Giving compliments, Practicing gratitude, the Promokitchen mentor program, family (especially her many nieces and nephews), friends, cocktails and belly laughs.

Favorite quote: "Your love doesn't die, it multiplies"